Pest Advice Blog

Truly Nolen to host Grand Opening of Santa Fe Service Office Monday, March 21

On Monday, March 21, the Santa Fe Chamber of Commerce will help celebrate a TRULY happy occasion when Truly Nolen of Santa Fe (1441-A South Saint Francis Drive, Suite D) hosts its Grand Opening from 11a-1p at its office. Food and drinks will be provided during the event, which also features a 12 noon ribbon cutting for assembled guests including Truly Nolen CEO/President Scott Nolen.

Nolen, who is a professional pilot, will arrive at the Santa Fe Municipal Airport earlier that day via the Truly Nolen Mouse Plane and be picked up in a waiting Truly Nolen Mouse Limo to travel to the event. At 10a, Santa Fe’s first-ever Mouse Car Parade will leave the Walmart Parking lot at Cerrillos & Herrera and travel throughout the city towards Santa Fe Plaza. The parade will end at 11a at the new office.

While we have two other branches in New Mexico, local Santa Fe residents continually asked our corporate office when we would bring a branch to the state capital,” said Tom Larrabee, Truly Nolen Santa Fe Territory Manager. “After researching the market and seeing what kind of pest control needs there would be, we realized Santa Fe was a market that was a perfect fit for our company.”

Larrabee said the service office is presently hiring and those who would like to inquire about employment with Truly Nolen of Santa Fe can reach him at (505) 200-1833.

“We know March 21 will be a fun celebration, but we’re just as excited about everything that went into making this service office a reality,” said Larrabee. “We look forward to bringing our mouse cars to Santa Fe and adding value to the lives we touch.”

About Truly Nolen
Founded in 1938, Tucson, Arizona-based Truly Nolen of America is the largest family-owned pest control company in the United States. Truly Nolen has over 80 branch offices in Arizona, California, Florida, Nevada, New Mexico, Texas and Utah. The company also has independently owned and operated franchises in an ever-growing number of territories including Kentucky, Georgia, New Jersey, Canada, Puerto Rico and over 60 countries. To learn more about Truly Nolen, visit www.trulynolen.com or follow us on Facebook (www.facebook.com/TrulyNolen) and Twitter (www.twitter.com/TrulyNolen).

Celebrate Brain Awareness Week, March 14-20

Join the global initiative to promote public awareness of the benefits of and recent developments in brain research. Every year the Dana Foundation, a private philanthropic organization that supports brain research through grants, publications, and educational programs partners with networks of brain research and healthcare professionals, to bring you a variety of events. From March 14-20, brain awareness events will be taking place all over the globe. Find events in your area by searching the BAW Calendar of Events. In honor of Brain Awareness Week, Truly Nolen Pest Control gives homeowners some food for thought:
Brain Awareness Week

Rat Brains: Exploring Similarities Found in the Brains of Rats and Humans

Neuroscientists are constantly studying the human brain to fully understand its complex nature; they recently revealed more similarities between human brains and rat brains than we used to think existed. In a 2013 Penn State Center for Neural Engineering and affiliates of the Huck Institutes of the Life Sciences paper, published in Frontiers in Neural Circuits, researchers Jared Smith and Kevin Alloway discovered game-changing parallels between the motor cortices in rats and humans.

Significance for biotechnology advancement

The significance of this discovery helps engineers in the biotechnology industry in developments, such as brain-computer interfaces that advance prosthetic limb movement control. Due to a growing demand for state-of-the-art prosthetics, for injured troops returning from Middle Eastern conflicts, researchers are always on the lookout for ways to improve the functionality and enhance end-user experience.

Similar structure and functions of the motor cortex

In order to design biotechnological devices, engineers and neurologists are required to understand the workings of the brain’s motor cortex. The motor cortex sends messages to the body to execute behavioral movement. Due to the discovery that a rat’s brain functions more like a primate’s brain than previously believed, rats make model subjects for neurological studies.

Subdivisions in human and rat motor cortexes are similar

Subdivided into multiple regions, a primate’s motor cortex corresponds to inputs responsible for specific motor functions. According to the study conducted by Smith-Alloway, although the motor cortex in rats’ brains is smaller, it responds in much the same way as primates’ brains respond. This illustrates that rat motor cortexes are subdivided into distinct regions that perform specific motor functions as well. Like the human brain, sensory inputs to the rat’s motor cortex end in a smaller region that is distinct from the regions that generate motor functions.

Whiskers are to rats are eyes are to humans

As Huck Institutes’ neuroscience program graduate student and one of the study’s authors, Jared Smith said, “You have to take into account the animal’s natural behaviors to best understand how its brain is structured for sensory and motor processing.” Smith went on to say that for humans, “That means a strong reliance on visual information from the eyes, but for rats it’s more about the somatosensory inputs from their whiskers.”

As it turns out, even though a rat’s whiskers take up a mere 1/3 of one percent of the rat’s total body area, more than 1/3 of a rat’s sensory motor cortex is dedicated to managing “whisker-related” information. Almost 40 percent of the entire motor cortex in humans is dedicated to handling visual information, even though the eyes are the smallest organs in the body.

Sensory centers totally separate from motor function controls

In understanding how the rat’s motor cortex is constructed and functions, the Penn State researchers focused their experiments on the medial agranular region, the part of the motor cortex that responds to whisker stimulation, eliciting whisker movement when activated.

“We discovered different sensory input regions that were distinct from the region that issued the motor commands to move the whiskers,” said Alloway. Going on to say that with the help of Patrick Drew, Penn State Engineering Science and Mechanics and Neurosurgery Department Assistant Professor, the team, “showed that the sensory input region was significantly less effective in evoking whisker movements.”

Smith and Alloway’s discovery, revealing the similarities between the human motor cortex and the rat motor cortex opens many avenues into the study of neuroscience, a better understanding of the human brain and its practical biotechnological applications in the real world.

Rats think a lot like their human counterparts

The Smith-Alloway findings point to the fact that rats think a lot like their human counterparts, begging the question, “When rats invade your home, are they clever enough to avoid detection and elimination, until their plot to take over your home, contaminate your food and cause structural damage, while spreading diseases and pathogens succeeds in a full-blown rodent infestation?”

In observance of Brain Awareness Week, Truly Nolen asks homeowners to call us for a free rodent inspection. When you’re up against a mind that thinks like humans, contact Truly Nolen.

What You Need to Know About the Zika Virus

Over the last few weeks, the Zika virus has been in the news as it continues to spread around the globe. The Zika virus initially appeared in Brazil in May of 2015 and has since affected more than 1 million people in over 30 countries. The World Health Organization (WHO) has issued a global emergency as experts agree that the disease has “explosive pandemic potential” and could affect more than 4 million people by the end of this year.

Here is what you need to know about the Zika virus:

What Is the Zika virus?

Zika VirusThe Zika virus is a mosquito-borne illness transmitted by Aedes mosquitoes. It was named after a forest in Uganda where it was first discovered in 1947 from blood drawn from rhesus monkeys that scientists were testing for yellow fever. The first case of a human being infected wasn’t until 1952 when it was reported in Uganda and Tanzania.

Since 1947 no large scale outbreaks have been reported until now. Micronesia in 2007 had 49 confirmed cases but no hospitalizations were reported from that outbreak. In 2013-2014, 19,000 suspected cases were reported in French Polynesia. The current outbreak has already passed 1 million suspected cases making this the worst outbreak in the virus’ history.

What Happens to people who have been infected?

Less than 20% of those infected with the virus will show symptoms such as fever, rash, joint pain, and red/itchy eyes. Side effects are mild, rarely fatal, and fade within a week. The Zika virus has made headlines mostly because of conditions that the virus has been linked to. It was recently associated with Guillain-Barre syndrome, an autoimmune disease often triggered by infections in which the immune system attacks the myelin lining of nerve cells. Individuals who suffer from Guillain-Barre may experience widespread weakness and paralysis after an attack. A large majority of those who suffer from this disease will lose mobility and may need a mechanical ventilator because of weak respiratory muscles.

Another condition linked to Zika is microcephaly, a birth defect in which a developing baby’s brain fails to grow to its proper size. Since the start of the Zika pandemic nearly 4,000 Brazilian infants have been born with microcephaly. In addition to microcephaly, doctors in infected areas say that newborns who have been exposed to Zika may also suffer from vision and hearing problems. Pregnant women are being warned not to travel to areas where the Zika virus is spreading due to the risk.

How is Zika Spread?

The Zika virus is spread by yellow fever mosquitoes, Aedes Aegypti, who are distinguishable by the white markings on their legs. These mosquitoes are most active in the morning and early evenings and fly on every continent but Antarctica.

Is the United States at Risk for the Zika Virus?

The CDC (Centers for Disease Control and Prevention) and WHO are looking ahead to the summer months when mosquitoes become more active. While the outbreak has mostly stayed out of the United States, the chance of an outbreak is still of concern.

As of February 24, 2016, the CDC has reported 107 travel-associated cases of the Zika virus and zero locally acquired in the United States. American’s who are traveling to South America should take steps to protect themselves while overseas. This could include wearing long sleeve shirts and pants, staying in lodgings with screened windows and air conditioning, using insect repellants, and using permethrin-treated clothing and gear.

How You Can Protect Yourself

As we move into the warmer months you should take the following steps to control mosquitoes in and around your home:

  • Remove any sources for standing water, including bird baths, rain barrels, and recycling containers.
  • Cut back vegetation around your home to eliminate breeding and hiding grounds.
  • Get rid of old yard items that may be attracting mosquitoes such as old pots and spare tires.

As there is currently no vaccine or treatment for the Zika virus, the CDC recommends that pregnant women consider postponing any travel to countries where Zika transmission is ongoing and all other travelers use due caution if traveling to infected areas.

Truly Nolen offers a mosquito control program designed to reduce the number of mosquitoes found in and around your home. Combined with our Four Seasons Pest Control program that provides year round protection against household pests, it is a comprehensive approach.

It is best to be proactive and prepare your home for mosquito season while the weather is still cool than to wait until mosquitoes become more active. Contact us with any questions on our mosquito control program or if would like to schedule a free pest inspection. For more information and tips to prepare for mosquito season, go to https://www.trulynolen.com/other-services/mosquito-control.asp.

Truly Nolen Leadership Center Hosts Ribbon Cutting in Tucson Wednesday, February 24

On Wednesday, February 24, the same day Mr. Truly Nolen celebrates his 88th birthday, his family-owned company officially opens its brand-new 12,000+ square foot Truly Nolen Leadership Center (434 S. Williams Blvd, Tucson).

Grand opening festivities include a ribbon cutting program beginning at 1:45p followed by tours of the facility. Speakers will include Tucson Mayor Jonathan Rothschild, a representative of Congresswoman Martha McSally’s office, and company executives. In addition, Truly Nolen Pest Control will make a special announcement and presentation to the Boy Scouts of America.

Previously, the company’s training department and classroom settings for the West were based in Phoenix; however, with corporate headquarters in Tucson for over 60 years, the company wanted to extend its presence in the local community.

“We were excited when we were able to purchase the land and buildings that will make up our new Leadership Center because it is an investment in our people and their ongoing development,” said Scott Nolen, Truly Nolen CEO/President. “The Leadership Center also cements our corporate presence in Tucson, which is particularly meaningful to me as a multi-generational family-owned company.”

The Truly Nolen Leadership Center includes courtyard and stadium seating, full functioning commercial kitchen, garage-style cookout area, auditorium space for classes, a mock home setup designed to replicate almost any possible pest scenario for training purposes, and a “Bug Room” for both employees and the public to explore. This room, complete with live insects in displays along with a pest identifier section, will be used by team members, professionals in supportive industries, and even youth in classrooms. On Monday, February 22, Mesa Verde Elementary 2nd graders will be the first to experience the unique “Bug Room” environment.

“Our employees, franchisees and vendors will be able to travel from all over North America to this campus to learn and train,” said Greg Weatherly, Truly Nolen Executive Vice President. “Our annual managers’ and franchisees’ meeting was held at the Leadership Center last month, and we look forward to helping nearby hotels and restaurants as well as venues like Old Tucson Studio in the months and years ahead.”

About Truly Nolen
Founded in 1938, Tucson, Arizona-based Truly Nolen of America is the largest family-owned pest control company in the United States. Truly Nolen has over 80 branch offices in Arizona, California, Florida, Nevada, New Mexico, Texas and Utah. The company also has independently owned and operated franchises in an ever-growing number of territories including Kentucky, Georgia, New Jersey, Canada, Puerto Rico and over 60 countries. To learn more about Truly Nolen, visit www.trulynolen.com or follow us on Facebook (www.facebook.com/TrulyNolen) and Twitter (www.twitter.com/TrulyNolen).

Pest Alert for Atlanta Residents: The Zika Virus and Chagas Disease

Recently in the news, there have been several reports of viruses coming from mosquitoes and insects that Atlanta residents should be aware of. The Center for Disease Control and Prevention (CDC) has recently been communicating information on the Zika virus and the Chagas virus.

The Zika virus is a mosquito-borne virus that has been linked to brain damage and birth defects in babies in Brazil. Pregnant women are being warned to re-think traveling to Latin America and the Caribbean at this time since there is no vaccine for this virus.
kissing bug
The Chagas virus has also been on the news, this virus comes from the “kissing bug” that transmits a parasite, trypanosoma cruzi, to those it infects. Like the Zika virus, most of those infected visited Latin America where it is most often found.

It is important to be aware of deadly pests that are emerging. Truly Nolen of Atlanta offers a mosquito control program and a Four Seasons Pest Control program that include preventative measures to keep your family safe. Call for an inspection 678-561-2847.

Franchisee Satisfaction Leads to Franchise Business Review Hall of Fame for Truly Nolen

As a company that strives for excellent customer satisfaction as well as franchisee satisfaction, Truly Nolen Pest Control is excited to have recently been inducted into Franchise Business Review’s Hall of Fame for making the publication’s “Best of the Best” list 10 separate times. Truly Nolen’s 10th time was part of the “Best of the Best” Top 200 List for 2016.

Franchise Business Review is the leading national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. All six of Franchise Business Review’s annual reports can be found at www.FranchiseBusinessReview.com. Truly Nolen has made multiple appearances in the Guide to Today’s Top Franchises and Top Franchises for Veterans.

“I decided to invest in a Truly Nolen franchise in order to grow quicker by utilizing its corporate assets including its marketing department, fleet management, and corporate buying power,” said Chris Ashley, Canton, Ga. franchisee. Ashley is one of many Truly Nolen domestic franchise owners located in the United States and Canada.

“We have a great franchising team that really supports all franchisees,” said Ashley. “If we need help, need a logo, need new contract designed, etc. all we have to do is ask and they always lend a hand.”

Ron DeSear, Truly Nolen Vice President, Domestic Franchising, said he was excited about the company’s Hall of Fame induction. “We always strive to help our franchisees any way we can, and this honor recognizing a full decade of franchisee satisfaction is something we will cherish,” said DeSear.

For more information about Truly Nolen Domestic Franchising, call (855) 534-9139 or visit www.trulynolenfranchising.com.

About Truly Nolen
Founded in 1938, Tucson, Arizona-based Truly Nolen of America is the largest family-owned pest control company in the United States. Truly Nolen has over 80 branch offices in Arizona, California, Florida, Nevada, New Mexico, Texas and Utah. The company also has independently owned and operated franchises in an ever-growing number of territories including Kentucky, Georgia, New Jersey, Canada, Puerto Rico and over 60 countries. To learn more about Truly Nolen, visit www.trulynolen.com or follow us on Facebook (www.facebook.com/TrulyNolen) and Twitter (www.twitter.com/TrulyNolen).

Six Truly Nolen Pest Control Service Offices Recognized as 2015 Angie’s List Super Service Award Winners

Truly Nolen Pest Control was pleased to recently announce that six of its service offices have been recognized as 2016 Angie’s List Super Service Award winners. The winners include Fort Worth, Tex., Chandler, Ariz., Cooper City, Fla., South Miami, Fla., Naples, Fla., and New Holland, Penn.

Angie’s List Super Service Award 2015 winners have met strict eligibility requirements, which include an “A” rating in overall grade, recent grade, and review period grade; the company must be in good standing with Angie’s List, pass a background check and abide by Angie’s List operational guidelines. Service company ratings are updated daily on Angie’s List. Companies are graded on an A through F scale in areas ranging from price to professionalism to punctuality.

“All of our service offices strive for excellence each and every day,” said Mark Ringlstetter, Director of Training/Technical Services and Customer Care. “We’re extremely excited that nearly 10 percent of our service offices were recognized with this honor and we could not be prouder of the teams at each of the winning locations.”

Angie’s List helps facilitate happy transactions between more than three million consumers nationwide and its collection of highly rated service providers in more than 720 categories of service, ranging from home improvement to health care. Built on a foundation of more than 10 million verified reviews of local service, Angie’s List connects consumers directly to its online marketplace of services from member-reviewed providers, and offers unique tools and support designed to improve the local service experience for both consumers and service professionals.

About Truly Nolen
Founded in 1938, Tucson, Arizona-based Truly Nolen of America is the largest family-owned pest control company in the United States. Truly Nolen has over 80 branch offices in Arizona, California, Florida, Nevada, New Mexico, Texas and Utah. The company also has independently owned and operated franchises in an ever-growing number of territories including Kentucky, Georgia, New Jersey, Canada, Puerto Rico and over 60 countries. To learn more about Truly Nolen, visit www.trulynolen.com or follow us on Facebook (www.facebook.com/TrulyNolen) and Twitter (www.twitter.com/TrulyNolen).

Truly Nolen Pest Control Promotes Nielsen to Manager, Customer Care Center Office

Truly Nolen Pest Control recently announced the promotion of Kaylieha Nielsen to Manager of the company’s Customer Care Center in Tucson, Ariz.

Nielsen joined the company in June 2013 and was most recently in the role of Floor Operations Supervisor. Prior to Truly Nolen, she was in the banking industry and has previous experience in the call center industry too.

Some of Nielsen’s new responsibilities will include training new employees and creating programs to help overall efficiency as a call center. “I have seen our office go through many changes over the past 2 ½ years and I look forward to assisting my co-workers with their own personal growth and development,” said Nielsen. “I am excited to continue to set the bar higher and become better than we were yesterday every day.”

“In her 2 ½ years with us, Kaylieha has taken a lot of initiative and over the last eight months, she has been a tremendous catalyst for change,” said Mark Ringlstetter, Truly Nolen Director, Training & Technical Services. “I look forward to her continued success as we grow the Customer Care Center and I am excited she is part of our team.”

About Truly Nolen
Founded in 1938, Tucson, Arizona-based Truly Nolen of America is the largest family-owned pest control company in the United States. Truly Nolen has over 80 branch offices in Arizona, California, Florida, Nevada, New Mexico, Texas and Utah. The company also has independently owned and operated franchises in an ever-growing number of territories including Kentucky, Georgia, New Jersey, Canada, Puerto Rico and over 60 countries. To learn more about Truly Nolen, visit www.trulynolen.com or follow us on Facebook (www.facebook.com/TrulyNolen) and Twitter (www.twitter.com/TrulyNolen).

Franchisee Satisfaction Leads to FBR Hall of Fame for Truly Nolen

As a company that strives for excellent customer satisfaction as well as franchisee satisfaction, Truly Nolen Pest Control is excited to have recently been inducted into Franchise Business Review’s Hall of Fame for making the publication’s “Best of the Best” list 10 separate times. Truly Nolen’s 10th time was part of the “Best of the Best” Top 200 List for 2016.

Franchise Business Review is the leading national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. All six of Franchise Business Review’s annual reports can be found at www.FranchiseBusinessReview.com. Truly Nolen has made multiple appearances in the Guide to Today’s Top Franchises and Top Franchises for Veterans.

“I decided to invest in a Truly Nolen franchise in order to grow quicker by utilizing its corporate assets including its marketing department, fleet management, and corporate buying power,” said Chris Ashley, Canton, Ga. franchisee. Ashley is one of many Truly Nolen domestic franchise owners located in the United States and Canada.

“We have a great franchising team that really supports all franchisees,” said Ashley. “If we need help, need a logo, need new contract designed, etc. all we have to do is ask and they always lend a hand.”

Ron DeSear, Truly Nolen Vice President, Domestic Franchising, said he was excited about the company’s Hall of Fame induction. “We always strive to help our franchisees any way we can, and this honor recognizing a full decade of franchisee satisfaction is something we will cherish,” said DeSear.

For more information about Truly Nolen Domestic Franchising, call (855) 534-9139 or visit www.trulynolenfranchising.com.

About Truly Nolen
Founded in 1938, Tucson, Arizona-based Truly Nolen of America is the largest family-owned pest control company in the United States. Truly Nolen has over 80 branch offices in Arizona, California, Florida, Nevada, New Mexico, Texas and Utah. The company also has independently owned and operated franchises in an ever-growing number of territories including Kentucky, Georgia, New Jersey, Canada, Puerto Rico and over 60 countries. To learn more about Truly Nolen, visit www.trulynolen.com or follow us on Facebook (www.facebook.com/TrulyNolen) and Twitter (www.twitter.com/TrulyNolen).

Truly Nolen Pest Control Promotes Batista to Manager, South Miami Service Office

Truly Nolen Pest Control recently announced the promotion of David Batista to Manager of the company’s South Miami, Fla. service office at 19705 S. Dixie Highway.

Batista joined the company in 2014 and was most recently in the role of Assistant Manager of South Miami. He has over 12 years of experience in the pest control industry. In addition, he has an A.S. degree in Cardiovascular Science from Ward Stone College and a degree in Management and Supervision from Miami-Dade College.

Some of Batista’s new responsibilities will include helping the service office become more involved with the local South Miami community as well as instilling the company’s core values throughout his team. “I have always been very passionate about coaching and development and I will continue to strive to exceed the expectations of our customers,” said Batista. “We were excited to participate in the recent Homestead Rodeo and we look forward to more events like that that help add value to the lives we touch.”

“David has a passion for success, a fantastic attitude, and a strong belief in our core values,” said Rafael Masferrer, Truly Nolen District Manager, District 601. “His lengthy management background and terrific leadership skills make us fortunate to have him as a member of our South Miami team.”

About Truly Nolen
Founded in 1938, Tucson, Arizona-based Truly Nolen of America is the largest family-owned pest control company in the United States. Truly Nolen has over 80 branch offices in Arizona, California, Florida, Nevada, New Mexico, Texas and Utah. The company also has independently owned and operated franchises in an ever-growing number of territories including Kentucky, Georgia, New Jersey, Canada, Puerto Rico and over 60 countries. To learn more about Truly Nolen, visit www.trulynolen.com or follow us on Facebook (www.facebook.com/TrulyNolen) and Twitter (www.twitter.com/TrulyNolen).


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