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Truly Nolen | Jacksonville, FL | Insulation & Crawlspace Encapsulation

Truly Insulation Plus (TIP) services combine high-grade insulation with naturally occurring minerals to provide our customers with one of the most unique and effective insulation services available. In attics, we use blown cellulose insulation (made from recycled newsprint) infused with borates (naturally occurring minerals) to provide a superior pest barrier, all while maintaining your desired climate. We can also insulate crawl spaces and under floors. In addition to climate control and added pest protection, TIP also has superior acoustic qualities and high-level fire retardation.

The R-Value

Every building material has an insulation value called an "R-value." An object's R-value measures how well that object resists the transfer of heat. Basically, it rates how effective a material is at stopping warm air from passing through it. Insulation materials start at around R-2/inch and range up to R-7/inch, with higher values being better or requiring less material to stop the heat transfer. The R-value of TIP is rated as a 3.7, making it a higher R-value than many other types of insulation materials. Additionally, TIP offers pest protection, a secondary barrier against termites and it leaves you with the ability to treat and inspect the area for termites or other worrisome pests.

We caution you against using spray-applied foam in areas where termites are prevalent, as foam does not allow for inspecting or treatment of infested wood. Until just recently, it was believed that fumigation would be sufficient for killing termites where foam was present, but fumigant manufacturers have now stated they cannot ensure complete penetration and elimination of termites present behind foam. Manufacturers have also stated they cannot guarantee complete aeration of fumigants in homes where foam is present, potentially trapping the dangerous gases in the structure.

Insulation's Pest Control Properties

Truly Insulation Plus services cover attics and crawl spaces, but we can only offer pest protection in attics. Why? The answer lays in the product. Comprised of mostly recycled newsprint, blown cellulose can be infused with pest control. When produced, newsprint and other recycled materials are shredded, sprayed with oils and coated in borates. Then, the insulation is baked to help infuse and adhere the boron to the material. Other common insulation materials, like fiberglass and rock wool cannot achieve this feat, as they are super-heated in production to temperatures that break down the borates. As for foam, the high temperatures during production and during the curing period again destroy the pest products. This leaves blown cellulose as "Truly" the lone ranger of pest control-able insulation materials.

Boron is a naturally occurring mineral found in all kinds of household products like soaps, detergent, deodorant and even makeup! Boron is a versatile mineral that has been used for years in pest control. When ingested by certain pests, the boron destroys a pest’s ability to digest, essentially killing it from the inside out. Don’t be afraid: as mammals, it takes massive doses of boron to have any negative affect on us, more than you could ever come in contact with or consume. But for small, self-grooming pests, it only takes a small amount to be devastating. Therefore, TIP insulation is infused with no less than 12.5% orthoboric acid, an amount deemed by the EPA to kill and control self-grooming pests like roaches, ants, silverfish, earwigs, termites* (including Formosan), crickets, sow bugs, darkling beetles, millipedes, centipedes, and booklice. These pests will walk through the insulation, picking up the borates as they travel. Then, when its family bath time, they ingest the product while cleaning each other. Not long after, your pest problem starts to fade away. No other insulation product can say the same!

(*Not a stand-alone termite treatment)


Insulation is one of the most important components to a comfortable home, and one of the most cost effective ways to reduce energy costs. Whether you live in a tropical, desert, seasonal or cold weather climate, we are all paying for comfort. If it’s warm outside, we want it cool inside. When it’s cold outside, we really want it warm inside. Surprisingly, many people don’t think about insulation UNLESS it’s cold, however, insulation is just as useful during those hotter summer months. If we are trying to stay cool in the summer, but we don’t have insulation because it’s never cold (tropical and desert climates), the warm outside air is fighting with your cold inside air, making your A/C run longer. By insulating properly, you create a barrier to slow or stop this battle, allowing both your A/C (and meter) to take a break. And guess what else gets a break? YOUR WALLET. Energy costs are on the rise, from gasoline to electricity and everything in between. Wouldn’t it be nice to spend less every month on energy? TIP can help.


  • In most instances, insulation is installed on the “floor” of the attic with fiberglass batts as the number one insulation choice. These batts will have gaps along the top, bottom and sides, allowing for airflow and energy loss. Additionally, the paper backing (kraft-faced) found on insulation batts allows for protected travel for pests and sometimes it's even a food source! Other times, a blown fiberglass or cotton will be used to avoid these potential issues with batts. Unfortunately, these materials are on the lower end of the value scale and will naturally settle and compress. This settling will further decrease the value as time goes on, meaning you spend more on energy.
  • Blown cellulose is the perfect solution, filling gaps and conforming to the surface of the attic, creating a blanket of insulation more efficient than most. Cellulose will only settle up to one inch over the life of the product, so there is no natural value loss. Cellulose has a higher R-Value/inch (3.7) than the other pre-formed or blown insulations, too, allowing for less product to be used to achieve the ultimate goal. In addition to being an excellent insulator with effective pest control properties, our insulation will also decrease noise transmission.
  • Finally, the forgotten benefit that may save your home: Class A firing rating. Let’s be clear: all cellulose has borates present, specifically for the flame retardant capabilities. Normally, you will find between 3-5% in the brands you can buy at any large home improvement store. As stated earlier, our insulation has NO LESS THAN 12.5%, giving it an advantage over its counterparts. This elevated borate level creates a charred service with no flare up, stopping the flames from spreading and reaching exposed wood and roof in the attic.

Contact us today to schedule our TIP free inspection.

$100 off Your Insulation Service

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Insulation Gallery

Older Insulation
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Rodent Droppings in Insulation
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TIP Installation
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TIP Installation
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TIP Sealing
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Temperature Test
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TIP Melted Penny Test
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Older Insulation
Rodent Droppings in Insulation
TIP Installation
TIP Installation
TIP Sealing
TIP Post Installation
Temperature Test
TIP Melted Penny Test
Older Insulation
Rodent Droppings in Insulation
TIP Installation
TIP Installation
TIP Sealing
TIP Post Installation
Temperature Test
TIP Melted Penny Test

Why Truly Nolen?

Environmentally Conscious

We work to minimize our impact on the environment by using naturally occurring materials whenever possible.

Thorough Treatments Every Time

Truly Nolen develops a custom treatment plan for your home or business to ensure pests stay away for good.

100% Money Back Guarantee

If you’re not completely satisfied, you’ll receive a full refund on your most recent service.

Truly Nolen Near You

Call us for an estimate: (904) 222-8058
Truly Nolen Franchise of
Jacksonville, FL
5825 Lone Pine Road
Jacksonville, FL 32216

With nearly 100 locations nationwide, Truly Nolen has your pest control needs covered.

Call (904) 222-8058 to get started today.

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